What is a Google Partner?
Google Partners is Google’s programme for advertising agencies, digital marketing professionals and other online consultants who manage Google Ads accounts. The Google Partners status certifies that employees have been assessed for their skills and expertise through Google’s ongoing assessments and training programme.
More importantly, the Google Partners status demonstrates that a company or individual has met a number of requirements including Google Ads spending, company and client revenue growth, and sustained growth of its client base.
What does it take to become a Google Partner?
The first step towards becoming a Google Partner is to complete Google’s training and assessments to demonstrate an in-depth knowledge and understanding of Google’s advertising products, although obtaining the prized Google Partner status involves much more than just this.
As well as meeting the basic certification requirements, agencies that wish to become Google Partners are required to meet a minimum spend requirement, demonstrating that they are putting their theory into practice through a healthy amount of real-world activity.
Finally, Google Partners must be able to demonstrate that they have performed well as a business by maintaining and growing their client base and revenue. Criteria for eligibility include:
- Client revenue growth
- Client retention
- Overall revenue growth
- Growth in number of advertisers
Taking all of this into account, by choosing a Google Partner such as Influx Digital to look after your online advertising you can advertise with confidence, knowing that your budget is being managed by a reputable, verified company with sustained growth and a commitment to helping clients to meet even the most ambitious of objectives and deliver the very best ROI.
What’s the difference between Google Ads and Google Adwords?
Put simply, Google Adwords has now become Google Ads. If you’ve used any of Google’s advertising products in the past, the chances are you would have encountered Google Adwords. Google Adwords was a powerful service through which businesses could pay to appear in search results and elsewhere on Google’s network. The original Adwords adverts were text based, however this expanded over time to include a wider variety of ad formats including graphics and even video.
As Google themselves expanded and their advertising offer became more diverse, it outgrew the original Adwords branding, which was no longer an accurate reflection of the scope of their advertising services. As a result, Google took the decision to rebrand from Google Adwords to Google Ads as of July 2018.
Google Ads provides customers with a full range of advertising capabilities on Google.co.uk and across Google’s other properties, partner sites and apps worldwide. It is the perfect way to ensure you get your brand, product or service in front of the people who matter, at exactly the time they are looking for what you have to offer.