1,800
Leads delivered in 6 months
£16
Average cost per lead
-63%
Cost per conversion
+441%
Conversion rate
Leads don’t just fall into place. We work to ensure every visitor has the best chance of becoming a customer through data driven refinement.
CRO Agency, Manchester. Convert visitors into leads and traffic into customers.
Manchester based CRO agency to help your business grow
Our goal with Conversion Rate Optimisation (CRO) is simple, we want to help you get more quality leads and drive measurable ROI.
We know that each person who visits your website has their own unique path to becoming a customer. By looking closely at how these visitors move around your site, we can test and track to constantly improve your website and lead generation for success
How it's done
Landing Pages
We create landing pages that captivate and convert. Focusing on your goals, we combine persuasive copy, bold visuals, and seamless user experiences to drive results.
A/B Testing
We use A/B testing to pinpoint what clicks with your audience. From headlines to visuals, calls-to-action to layouts, we test key elements side by side to uncover what boosts conversions.
Heatmaps
Heatmaps reveal exactly where visitors click, how far they scroll, and how they interact with your website.
This data helps us make informed decisions and run split tests to uncover the most effective version of your website.
The bigger picture
With our Attract, Engage, Convert framework, we create powerful brands, impactful marketing strategies, and conversion-focused solutions that transform your online presence and drive measurable growth.
Ongoing support
Have access to a team of designers, developers, marketers, ready to support your business. Fully flexible and built to adapt, we provide seamless support as your business evolves.
Tracking
Precise tracking unlocks insights into what drives results and what needs a rethink. With actionable data at your fingertips, you can refine strategies, scale success, and make smarter decisions that fuel growth.
Midlands Multisite Estate Agent Franchise
A regional multi-site franchise of estate agents partnered with us to elevate their lead generation capabilities. By implementing Google Ads, advanced lead tracking software, and dynamic telephone tracking, we helped streamline campaigns and enhance their website to deliver record breaking leads.
How we do it
Attract
Attract attention and build trust with a strong brand, strategic marketing, and engaging content. From branding and search marketing to social media, we help you connect with your audience through impactful visuals, compelling words, and consistent traffic.
Engage
Engage your audience with landing pages that combine stunning design, fast development, and intuitive tools for quick, on-brand launches. Supported by persuasive copy, polished visuals, and engaging animations, these pages are tailored to drive results for campaigns, products, or services.
Convert
Convert visitors into customers with data-driven insights and seamless CRM integration. From tracking user behaviour to optimising designs and nurturing leads, we ensure every interaction is geared towards maximising conversions.
Digital support, delivered.
Full service agency from start to finish (and beyond)
Influx is a Manchester-based agency providing expert web design, branding, lead generation, and ongoing support to businesses worldwide. Our integrated services are designed to complement each other, creating cohesive solutions that deliver measurable results.
From building tailored websites and enduring brand identities to implementing data-driven marketing strategies, we help businesses attract, engage, and convert their audiences effectively. Every project is crafted to support growth and unlock new opportunities.
Contact
Looking for CRO for your business?
Wherever you are in the world, we’re here to help.
Start a project with us or get in touch to explore how we can help grow your business today.
Let’s get started — Let’s get started — Let’s get started
Let’s get started — Let’s get started — Let’s get started
FAQs
Frequently asked questions
What does conversion rate optimisation involve?
CRO is the work of getting more of your visitors to enquire or buy. We track behaviour, study heatmaps, run A/B tests and improve landing pages. Each change is based on data, then measured, so you know what worked. It sits alongside your tracking and CRM setup.
How much does CRO cost?
We do not have fixed prices because every project is different. Cost depends on your traffic, the pages involved, the tracking you already have and how much testing you want. We write a custom proposal around your needs. Our Project Planner is the quickest way to start.
How long does it take to see results from CRO?
You see insights early, because tracking and heatmaps show where visitors drop off. Gains follow as we test changes. Timing depends on your site, your traffic and your competitors. Higher traffic gives test results faster, so a busy site learns quicker than a quiet one.
Can you improve landing pages you did not design?
Yes. It does not matter who built them. We analyse what works and what does not, then change the headline, layout, forms or calls to action to lift performance. We test changes where traffic allows, so decisions rest on results and not opinion.
Can you connect our website to HubSpot, Salesforce or Pipedrive?
Yes. We connect your website to CRM platforms such as HubSpot, Salesforce or Pipedrive, so leads arrive in one place with their source attached. That makes follow up easier and shows which pages and campaigns bring in the best leads.
What do you test in an A/B test?
We test one change at a time so the result is clear. Common tests are headlines, images, calls to action, form length and page layout. Two versions run side by side, and we keep the one that converts better. Then we move on to the next idea.
What can heatmaps show that analytics cannot?
Heatmaps show where visitors click, how far they scroll and how they use a page. Analytics tells you how many left. Heatmaps help explain why, for example a button nobody sees or a form people abandon. We use both to choose what to test.
Do you have examples of CRO improving results?
Yes. For a regional multi site franchise, we combined Google Ads, lead tracking and website improvements. Conversion rate rose 441% and cost per conversion fell 63%. The full results are on this page. Outcomes vary by site, so we set goals from your own data.