As we enter 2025, Webflow stands out as one of the best platforms for both building and hosting your website with. But what makes it outshine the rest? As a Webflow Agency and Premium Partner we have put together a list of our top 10 best Webflow features that you absolutely should be using.
Webflow has grown into a versatile platform where design meets functionality, offering everything from an easy to use CMS to seamless customisation across your website, whether you’re creating a portfolio, an eCommerce store, or scaling your online presence.
These tools don’t just make building a site easier; they unlock new possibilities for speed, creativity, and growth.
Let’s get started. We’re starting with number 10 and working our way to the top, so don’t miss out on number 1.
10. Built in Security
Webflow’s built-in security features make managing your website’s safety both simple and stress free.
Here’s how it safeguards your site:
- SSL Encryption ensures all data exchanged on your website is secure, boosting trust and protecting user information.
- DDoS Protection defends against malicious attacks, keeping your site operational and resilient.
- Automatic Backups provide a reliable way to restore your site, offering peace of mind if something goes wrong.
- Staging sites offer a safe, isolated environment for testing and refinement before launching changes to the live site
These features come standard with Webflow, so there’s no need for third party plugins or manual updates. You can stay focused on building and enhancing your site while Webflow handles the security for you.
9. Collaborative Editing
One of Webflow’s standout features is collaborative editing, making teamwork on your website a smooth process. With multiple team members able to edit at the same time, updates can happen more efficiently without replication errors or confusion.
Here’s what makes it so practical:
- Real time editing with live previews – Changes appear instantly as you work, helping your team stay aligned.
- Custom roles and permissions – Allocate clear roles so each team member can focus on their part of the project.
- No overwrites or conflicts – The platform minimises the risk of accidentally changing someone else’s work.
From updating blog posts to refining product pages, collaborative editing keeps your team productive and organised. Some of the features listed below are only available to Webflow Enterprise customers.
8. Easy App Integrations
Webflow makes connecting to key tools and platforms seamless, adding flexibility and functionality to your site. Whether automating workflows or managing customer relationships, it’s set up to integrate with systems your business already relies on.
Here’s why we love it:
- CRM connections – Link with platforms like Salesforce or HubSpot to manage your audience effectively.
- Streamlined automations – Integrate Zapier to handle repetitive tasks, keeping workflows compact and efficient.
- Enhance with third party tools – Add memberships, forms or other capabilities to make your site more interactive.
With integration options like these, your website can become a connected part of your workflow.
7. A Flexible CMS
Webflow’s content management system (CMS) is both powerful and easy to use. It’s great for dynamic sites, like blogs or eCommerce. Your marketing team can take the reins here, without needing developers.
What’s cool about it:
- Create custom collections for things like blogs or case studies
- Use CMS filters to create dynamic, tailored landing pages
- Update content on the fly without needing a developer
We love it because whether you’re a small startup or scaling something big, it works perfectly for our clients and our own website!
6. AI Tools
Webflow’s AI features are like having a super helpful assistant always on call. They save you a bunch of time on repetitive tasks and even help you make smarter design choices. With features like auto generating alt text, meta descriptions, and page summaries, you can tackle SEO essentials with ease.
Smart design suggestions and AI driven layout tips help teams make better creative decisions without the guesswork.
What the AI can do:
- Auto generate alt text, meta descriptions, and page summaries
- Suggest layouts with smart design tips
- Modify page designs with the Webflow AI Assistant
- Use the AI Assistant in design or edit mode to quickly generate and refine relevant copy for static, dynamic, and Collection content, saving time and replacing placeholder text
Less time fussing over the little things, more time focusing on what matters.
5. Localization Made Easy
Want to take your business global?
We have clients all over the world at Influx, therefore appreciate Webflow’s Localization tool a lot because it keeps localisation manageable, helping us and our clients connect with audiences across different markets effortlessly.
It’s easier than ever to create region specific experiences for your audience.
Here’s how it helps:
- Translate static and dynamic content effortlessly
- Support for hreflang tags and local SEO
- Automatically show visitors content in their language
4. SEO Friendly by Default
Webflow’s SEO friendly features rank as our fourth favourite tool because they simplify what can often feel like a daunting task.
Why it’s a winner:
- Edit metadata, alt tags, and other SEO essentials directly and easily within Webflow
- Image compression built in to convert JPGs and PNGs to AVIF and WebP
- Webflow generates meta titles and descriptions automatically using fields in your CMS Collections
- Built in features keep your site fast, which search engines love
What sets Webflow apart is its focus on performance optimisation, keeping your site fast and responsive, which search engines prioritise. This ensures your site is ready to rank while you focus on creating meaningful content that connects with your audience.
3. Native A/B Testing with Webflow Optimize
Webflow Optimize is our third favourite tool, blending simplicity with power to redefine A/B testing. This native Webflow feature lets you design and run experiments without relying on plugins or complex setups. (Additional monthly charges do apply, find out about Optimize here)
Whether you’re tuning headlines or testing entire page elements, it provides intuitive dashboards to monitor results and make informed choices.
The ability to set up variations quickly and view real time performance means you can adapt faster, improve conversions, and personalise experiences for your audience. For teams focused on impactful, data driven decisions, Webflow Optimize is a must have for boosting engagement and results.
Here’s what you can do:
- Create test variations quickly
- Track how each version performs with visual dashboards
- Make data driven decisions to improve conversions
No extra plugins, no complicated setup.
2. Real Time Analytics with Webflow Analyze
Webflow Analyze is our second favourite tool because it puts the power of real time analytics directly into your hands, eliminating the need for complex third party software. Real time insights allow you to see what’s working on your website and what’s not. (Additional monthly charges, more info here)
It’s all built in:
- Track key metrics like views, conversions, and bounce rates
- Use the dashboard to see the bigger picture
- Link your analytics to A/B tests and campaigns for a one stop data shop
This tool allows you to make informed, data driven decisions, from understanding which content performs best to improving on page engagement. Its automatic event tracking and privacy first approach ensure seamless setup and peace of mind, allowing your marketing or design team to focus on delivering high impact results without additional technical support.
1. The Landing Page Builder
Webflow’s landing page builder is hands down our favourite tool for creating fast, high converting pages that stay perfectly on brand. With its intuitive design, we can create modular building blocks that allow your team to produce and edit entire pages with ease.
Once setup, there is no need to loop in designers or developers, just drag, drop, and customise using Webflow’s powerful CMS. From dynamic forms to reusable elements, it’s built for speed and creativity, making it perfect for testing ideas, launching campaigns, or building pages that look great and perform flawlessly across all devices.
It’s the fastest, easiest way to whip up pages that don’t just look great but convert, too.
What makes it so good:
- Design stunning, on brand pages visually
- Pull in dynamic elements like forms and CMS content
- Duplicate, tweak, and launch pages in record time, without the need for designers or developers
Perfect for testing ideas or launching campaigns in hours instead of weeks.
Why Webflow (and Why Influx)?
Webflow is packed with tools that make life easier, but having the right partner to unlock its potential? That’s the game changer.
As Premium Partners at Influx, we know all the ins and outs of Webflow, from CMS tricks to A/B testing mastery. We take these features and turn them into high performing websites that look amazing and deliver real results.
Need help growing your brand or scaling your site?
Get in touch with us, and we’ll show you how Webflow can work for you.
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