Hotjar vs. Microsoft Clarity - Which one should you choose?

September 11, 2023

In the realm of website analytics tools, Hotjar and Microsoft Clarity are two front-runners. Both offer a suite of features that can illuminate user interactions on your website. However, key differences exist between the two, potentially making one a more suitable choice for your business needs. This article will delve deeper into Hotjar and Microsoft Clarity, assisting you in determining the right fit for your requirements.

Hotjar is a widely used analytics tool, offering insights into user engagement on your website. It provides heatmaps, visitor recordings, and conversion funnels, among others. Heatmaps highlight areas with high user interaction, while visitor recordings grant you a first-hand view of user actions on your site. Conversion funnels help identify stages where users abandon the conversion process, enabling you to pinpoint improvement areas. In contrast, Microsoft Clarity, a recent entrant in the analytics domain, also offers heatmaps and session recordings.

Hotjar vs Microsoft Clarity: Breaking it Down

Both Hotjar and Microsoft Clarity come equipped with features enabling website owners and marketers to gain precious insights into user behaviour. But let's explore some key distinctions.

Hotjar outshines Microsoft Clarity in terms of feature variety, offering feedback polls and surveys, valuable tools for collecting visitor feedback and understanding their preferences. While Hotjar is a paid tool, Microsoft Clarity is free. However, Hotjar does offer a free trial, allowing you to evaluate its capabilities before opting for a paid plan. In terms of user interface, both tools are user-friendly, providing intuitive dashboards and reports. However, Hotjar's interface might be more visually pleasing and navigable for some users.

So, which one should you go for? Consider these factors:

Hotjar offers various pricing plans, including a free plan for tracking up to 2,000 pageviews per day however, if you have a large amount of website traffic you’ll hit a 35 maximum per day sessions recording limit needing to be upgraded to the paid plan. Microsoft Clarity is entirely free and does offer most features that top tier paid plans offer. If conversion funnels are your priority, Hotjar may be a better fit, however If you're keen on understanding interactions with individual page elements, Microsoft Clarity might be the right choice.

Both tools are straightforward to set up and use, but Hotjar may be marginally more user-friendly for beginners. Hotjar integrates with numerous other tools like Google Analytics, HubSpot, and WordPress yet Microsoft Clarity, being relatively new, may not have as many integration options yet.

To conclude, both Hotjar and Microsoft Clarity are great website analytics tools, providing valuable insights into user behaviour. The ideal tool for you hinges on your specific requirements and preferences. If you seek a free tool focusing on conducting behaviour analysis, Microsoft Clarity may be your go-to. Conversely, if you wish for a broader feature set, including conversion funnels, Hotjar might be a better bet.

As always, get in touch with one of our experts for further information on how we can help you optimise your website’s performance, as well as information on any tools we use as part of our lead generation strategy.


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