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The Cheese Wedge Company

Generating revenue through Lead Generation for a Shropshire based artisan cheese retailer.

Client

INDUSTRY

Food & Beverage

Website

Visit Website

Services

Lead Generation

+198%

increase in sales from PPC

+277%

Increase in engagement

+768%

Increase in reach

Website Competitor Analysis

We began with an in-depth competitor analysis, reviewing leading cheese retailers to uncover the elements that drive conversions, ranging from impactful hero imagery and typography choices to seasonal campaign concepts. Using these insights, we recommended design updates to modernise the brand’s look and feel, refine its colour palette and typography, and highlight its provenance more effectively. This informed the creation of two new homepage design options, each optimised as a high-impact landing destination for the PPC campaign.

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Data Driven Advertising

The Cheese Wedge Company, a Shropshire based artisan cheese retailer, wanted to grow their online sales while staying true to their premium, local brand identity. They were investing in paid advertising but lacked a data driven strategy to maximise ROI and reach the right audience.

Their online presence was strong on product quality but needed refinement in branding consistency, campaign targeting, and seasonal promotion planning to compete with national cheese retailers.

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Campaign Calendar Planning

We developed a seasonal and evergreen campaign roadmap to leverage events like Valentine’s day, National Cheese Day, and Christmas for targeted ads.

"Influx has been instrumental in helping our business grow over the past five months. Their team has taken the stress of running ads off our shoulders, allowing us to focus fully on fulfilling orders. The monthly reports give us a clear view of performance and progress towards our goals. We’re excited to continue working with Influx as we head into peak season."