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Insight

What’s New in Webflow: Features We’re Using to Build Better Websites

Published on
October 29, 2025

At Influx, we build websites that help businesses grow. Webflow’s latest updates make that easier than ever, giving teams more control, clarity, and confidence across design and development.

Here are three new features we’re using to create faster, more collaborative, and more efficient projects:

AEO

With the launch of AI-powered SEO and AEO tools in Webflow, teams now have a smarter way to optimise their sites for both search engines and AI-driven discovery systems. These new capabilities bring together site wide and page level audits, automatic generation of meta titles, alt text and schema markup, and a unified workflow, all designed to keep your site visible, efficient and aligned with the evolving search landscape.

Real-Time Collaboration

Webflow now allows multiple editors to work on the same page at once. This real-time view removes version conflicts and helps content, design, and development stay aligned.

Why It Matters

Collaboration can slow down when updates are passed between teams. Real-time editing lets everyone see progress instantly, helping you move from draft to live with fewer delays.

How to Get the Most Value

Plan your editing flow before starting. Decide who’s responsible for which sections, and use consistent naming for pages and assets. A clear structure keeps teamwork efficient and avoids confusion.

Form-Level Settings and Spam Inbox

You can now manage form settings and spam directly within Webflow. These small but powerful updates simplify lead handling and keep your inbox clean.

Why It Matters

Spam submissions clutter your lead data and waste time. Webflow’s new spam inbox filters them automatically, leaving you with accurate, high-quality enquiries.

How to Get the Most Value

Check each form’s settings to ensure leads go to the right person. For larger teams, this keeps communication clear and helps you respond to genuine enquiries quickly.

Why These Updates Matter

Webflow’s evolution is making site management smoother and collaboration stronger. For growing businesses, that means fewer bottlenecks and faster delivery. For us, it means more time focused on strategy, creativity, and performance.

Why Work with Influx

At Influx, we use Webflow to design, build, and optimise websites that convert. Our team integrates the latest platform improvements into every project, helping clients launch faster, manage easier, and scale confidently.

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