Roché Awnings

Roché Awnings

Lead Generation case study


Roché operates on a straightforward philosophy: to provide top-tier products at competitive prices, coupled with outstanding service levels. They provide a comprehensive selection of high-quality patio awnings, glass rooms, and louvred roofs from leading brands such as Markilux, Weinor, and Renson.

The brief

Roché were looking for assistance with their marketing strategies; with the goal to increase leads amongst the luxury product market in which they operate. A consistent strategy was required to effectively improve lead generation through their website across Google Ads, SEO and Social Media ads.

The results

With the objective to increase leads and ultimately revenue, we developed a bespoke marketing strategy for Roché. By conducting competitor analysis and keyword research, whilst incorporating our extensive knowledge we were able to optimise Roché’s website.

Our marketing team successfully boosted Roche's organic traffic, resulting in a significant increase. Moreover, the organic value of this traffic saw a remarkable surge from its initial lack of visibility on the keyword/landing page. It transformed into consistent traffic and generated valuable leads throughout the campaign.

We effectively managed and optimised paid search activities on Google and Microsoft ads to align with the company's goals, sales targets, and revenue objectives. By monitoring and adjusting these ads based on real-life performance, we successfully worked towards achieving target-based objectives such as lead generation and cost per lead.


“We approached Influx in late 2021 to help enhance our SEO efforts and implement a new PPC strategy. They promptly set up a new account structure for our Google Ads campaigns and established our Microsoft Ads account, which has consistently delivered impressive returns for the business. Their expertise in SEO allowed us to identify new keyword opportunities and keep site health high, resulting in a 30% increase for organic traffic across our awning brand for the start of this year. Something we couldn't have done without the help of James and his team!” - Jamie Pugh, Marketing Manager - Roché

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