CRO Agency, Manchester

Drive Business Growth Through Conversion Rate Optimisation

Our approach to CRO is designed to generate more, high-quality leads and drive measurable ROI.

Each customer's journey to conversion is different, however by studying their pathways on your website, you can uncover missing steps, test new combinations and maximise efficiency.

We monitor the effectiveness of your landing pages and make data-driven improvements through the highlights, challenges and the elements that are hindering conversions.

How it's done

Landing Pages

We specialise in creating high-converting landing pages that captivate your audience and drive them towards taking action.

The best performing landing pages with high conversion rates understand the importance of valuing the visitors' time. After addressing the challenges faced by your users and defining their issues, the next step is to propose a solution. These should be presented in a manner that resonates with your target audience. However this is just the starting point.

Whether you're looking to generate leads, sell products, or promote a special offer, our landing pages are tailored to meet your specific goals. Our expert team of designers and developers craft landing pages that are visually appealing, user-friendly, and optimised for conversions.

A/B Split Testing

Optimising your website requires data-driven decisions, and A/B split testing is one of the most effective methods for uncovering what truly resonates with your audience.

We conduct A/B split tests to compare different variations of your website elements, such as headlines, images, calls-to-action, and layout. By testing these variations simultaneously, we gather valuable insights on what drives higher conversions. Our team analyses the test results, providing you with actionable recommendations to optimise your website and continually maximise your conversion rate.

User Journey Analysis

Understanding the user journey is crucial for creating a seamless and persuasive experience for your website visitors. We conduct thorough user journey analysis to identify any pain points or obstacles that may hinder conversions. By analysing user behaviour, we gain insights into how visitors interact with your website, where they drop off, and what actions lead to conversions. Armed with this knowledge, we provide recommendations on optimising the user journey to reduce friction and increase conversion rates. Our goal is to ensure that every step of the user journey is streamlined and optimised for maximum conversion potential.

Heat mapping

Gain valuable insights into your website's user behaviour with our easy-to-install code snippet. See exactly where visitors click, how far they scroll down the page, and which fields they fill out on contact forms. Based on this data, we can make informed assumptions and conduct split tests to find the best version of your website. Split testing involves running the old and new versions side by side, dividing visitors between them, and determining which one performs better.

Digital Support Package

Our Digital Support Package offers a range of specialists to complement your SEO strategy. Every person in our team holds a wealth of experience, allowing you to outsource your digital activities with confidence. With the flexibility to adapt to your changing business demands, you have access to designers, developers, digital marketers, project managers, copywriters, videographers and other strategic partners.

Case StuDy

Roché Awnings Lead Generation

“We approached Influx in late 2021 to help enhance our SEO efforts and implement a new PPC strategy. They promptly set up a new account structure for our Google Ads campaigns and established our Microsoft Ads account, which has consistently delivered impressive returns for the business. Their expertise in SEO allowed us to identify new keyword opportunities and keep site health high, resulting in a 30% increase for organic traffic across our awning brand for the start of this year. Something we couldn't have done without the help of James and his team!” - Jamie Pugh, Marketing Manager - Roché

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Brands we work with

We work for ambitious brands, startups and SMEs from all over the world.

We're often asked...

What is CRO and why is it important? 

CRO, or Conversion Rate Optimisation, is the process of improving your website's performance by increasing the percentage of visitors who take a desired action, such as making a purchase or filling out a form. It focuses on maximising the return on investment (ROI) from your existing traffic. CRO is important because it helps you make the most of your website visitors, turning them into valuable customers or leads.

How can CRO help improve my website's performance?

CRO can significantly impact your website's performance by increasing conversions and revenue without the need for additional traffic. By optimising elements such as design, content, and user experience, CRO can enhance the effectiveness of your website, resulting in higher conversion rates, improved customer engagement, and increased overall revenue.

What steps can I take to implement a successful CRO strategy?

Define clear goals and objectives for your CRO efforts. Conduct thorough research and analysis of your website's performance and user behaviour. Identify areas of improvement and prioritise them based on their potential impact.

What are some of the most effective CRO tactics? 

1. Conducting A/B testing to compare different variations of landing pages, forms, or CTAs.
2. Optimising website speed and performance to reduce bounce rates.
3. Simplifying and streamlining the checkout process for eCommerce websites.

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