Creating a website that stands out and encourages customers to explore further is a challenge many businesses face. If you're looking to build or update your business's website, staying on top of design trends can make all the difference in standing apart from competitors. As we move into September 2023, here are 3 essential design trends to consider when creating an engaging and effective website for your audience.
Monochrome Color Schemes
There's something captivating about monochrome color schemes. The way a single base color can be transformed into different tints and tones creates a sophisticated and stylish aesthetic. However, don't be fooled, while the end product might look simple, creating a monochrome design can be a complex process. Designers have to take website accessibility and contrast into account, which requires detailed planning. Monochromacy can be used in various ways, including with background and foreground colors or even with text. The key to success is finding the right balance between setting the desired tone and maintaining readability. Using light or dark text elements can help achieve this balance and ensure your design is both attractive and functional.
Navigation Elements in a Box
Web designers are often tasked with the job of making navigation elements easily accessible and noticeable. One solution that has been gaining popularity is to box in the navigation items. By containerising the menu options, a clear space is always reserved for the navigation, ensuring that it never gets lost in the mix. This is especially helpful in situations where there may be a lot going on in the background, such as a busy image. Boxed navigation can come in various forms; it can be fixed or sticky, and even have a shrinking container if needed. This approach makes reading and interacting with the site much easier for users, resulting in a more enjoyable experience overall - definitely a feature to consider.
Magazine-Style Layouts
Magazine-style website layouts are a stylish trend that has stood the test of time.These designs embody a unique combination of retro and modern feels. With oversized headlines, big images, and plenty of space, it's no wonder why people love them. Magazine-style layouts evoke a sense of simplicity that is often lost in the world of design. While they may look basic, creating the perfect harmony of design elements takes a lot of planning. These layouts are easy to read and follow, making them perfect for showcasing content that could be lost in a more complex layout. The overall effect is a refreshing and timeless design. A great example of this is one of our recent projects with The Place Bureau, a functional yet visually stunning design that showcases properties in a unique way.
Here at Influx we like to consider upcoming design trends as well as your personal preferences to create the perfect style of website that will best represent your business and stand the test of time. Monochrome colour schemes are often used in order to create simple yet effective styles; while box navigation elements and magazine style layouts can improve the overall user experience. When designing a website, as each component works together in order to produce the desired outcome. Therefore, it is essential that you not only explore what options are available but also understand how they will be beneficial for your specific use case.
If you would like any additional information or support regarding web design and the various elements involved, feel free to contact our team of experts. We are more than happy to help guide you through the entire process so that you can create an eye-catching and successful website!
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