Search Engine Optimisation
Search Engine Optimisation (SEO) is the process of continuous improvement to a website to climb search engine rankings on websites like Google, Bing and Yahoo.
Search Engine Optimisation (SEO) is one of the most important factors in driving relevant traffic to your website. It is a process of continuous front-end and back-end improvement to a website in order to appear in a prominent position on search engines such as Google, Bing and Yahoo.
For the majority of businesses, search engine results are the most important source of genuine, targeted traffic and therefore a major source of leads and conversions. A well optimised page will consistently rank highly when people are looking for exactly what you have to offer. Although higher ranking does not reflect any kind of endorsement by the search engine, research nonetheless indicates that the higher a page ranks on a search engine results page (SERP) such as Google, the more likely a customer is to trust the website and go on to engage with it. This is particularly true of websites that are able to attain a top three position.
With Google alone now accounting for an estimated two-thirds of all search traffic, a poorly performing site that does not index well on the leading search engines will potentially miss out on a significant amount of quality, targeted traffic.
As search engine algorithms become more and more advanced, so to do the requirements for good SEO. However, the basic principle remains the same – pages should be built first and foremost for your customers and designed to provide a user-friendly experience. From a visitor perspective, this means ensuring that your website provides high quality, accessible and mobile-friendly content that loads quickly. Behind this, however, like many technical factors which will determine the ability of search engines to interpret, evaluate and index your site.
It is also important to be aware that social media content is now playing a more and more important role in search engine results. Pages that frequently appear in social media likes, shares, citations, etc. are likely to experience increased search engine visibility and therefore improved ranking
Why is SEO important?
It is important to remember that ranking well on search engines is only part of the equation. By ensuring that relevant traffic is driven to the right target pages within your website with clear CTAs, customers will recognise and engage with your brand. This will enhance your brand exposure and lead to higher leads and conversions.
Good SEO will help to:
- Increase your brand’s recognition
- Become a trustworthy and integral brand within your industry
- Build a rapport with your customers and brand advocators
- Direct search traffic to your site
- Drive leads and conversions
With a good understanding of the latest techniques and principles, a great deal of SEO can be looked after by website owners and administrators. However in order to get the best possible position on search engines, a holistic approach is required that combines both technical and non-technical aspects of website design and management – and for many businesses this can be an extremely time-consuming process. By choosing an experienced agency such as Influx to look after your SEO, you can free up resources to focus on the core activities that your business is all about, doing what your business does best in the knowledge that a team of experts has got your back.
- Technical Optimisation
- Content Optimisation
- Link Building
- Keyword Ranking
What We Do
We design and build great websites to market our clients, they are all built with users in mind from simple one-page flyer sites, to content managed WordPress builds and eCommerce juggernauts.Read more ›
Digital Marketing is all about getting the most from your website online from Google and search results, to Google Ads and pay per click advertising, creating content and making it easy for your website to convert enquiries and generate sales.Read more ›
For many businesses, Social Media can be the start of a conversation with a potential new client or an ongoing communication between existing clients, customer services and reviews. Powerful for B2C and can also be an important branding exercise for B2B.Read more ›
In modern-day marketing, the term branding means a lot more than a logo and name. Things like brand integrity and continuity are essential to building a powerful and trustworthy brand that carries gravitas on a local, national or worldwide playing field. We can support your business with all aspects of branding and design.Read more ›