R1 Construction

R1 Construction

A new website and rebrand for Refurb1's name change to R1 Construction.


R1 Construction is a Shrewsbury based contractor that delivers new build refurbishments and a range of services with both traditional and modern construction techniques. The company operates in numerous sectors, including leisure and hospitality, education and commercial, and has a wide portfolio of work that it is proud to show off.

The Brief

R1 Construction wanted to make big changes. As well as improving the look and functionality of the website, the company wanted to improve its whole message by rebranding entirely from “Refurb1”. The goal was to create synchronicity across all touchpoints, starting with a new website and then moving to elements that the customers would see as they searched for services — both digital and physical.

The Process

The company chose to implement a complete rebrand, to create a new corporate identity, new logo and brand guidelines, van signage, business cards and brochures to go with their new trading name. The company also chose Influx’s web design and development services to bring their wireframes to life.

R1 Construction knew that Influx’s branding and web design expertise, and experience working with other construction clients, would be ideal to renew the story around their products and services and help them reach new customers.

The Result

Now R1 Construction has a brand new website and corporate identity that better tells the story of the company. The company messaging is made up of logos, materials and signage that are all synchronised and work together in harmony. Behind the scenes of the website, optimisation has been improved and customers can navigate between service pages and case studies with ease. These factors together have helped the company with the uptake of new customers.

What they had to say

"Personally, I cannot thank the Influx team enough for their support and dedication to the project. The results are excellent and I would recommend Influx to any company looking for any branding, websites or marketing work. We have further projects that we will be appointing Influx to undertake for us in the coming months and look forward to maintaining a long working relationship with them moving forward." – Alex Swancott, Sales Manager, R1 Construction

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