Instagram Ads & Sponsored Posts
Boasting an estimated 4% penetration, image sharing platform Instagram is a great platform for reaching audiences based on their interests with visual content. Whilst 4% might not sound like a lot, it translates to a massive 600 million users – all at your fingertips. The platform also continues to experience superior engagement compared to similar platforms. Over 50% of users log in at least once daily and time spent actively browsing the channel is second only to Facebook.
In addition to the statistics, which speak for themselves, one of the key attractions of Instagram when it comes to paid social advertising is the access it gives to niche audiences with a proven interest in your brand. A well managed Instagram paid social ads campaign will allow your brand to present its message authentically to carefully selected audiences, resulting in high engagement and exceptional results.
Benefits of Paid Instagram Ads
- Perfect for visual posts
- Supports pictures, animations and video/audio content
- Access to audiences with an established interest in your niche
- Above average levels of engagement
- Powerful reporting through the Facebook ad management platform
Because Instagram is owned by Facebook, an additional benefit is the ability to run combined Facebook and Instagram campaigns, ensuring the maximum possible exposure for your brand.
Although it is commonly regarded as a photo-sharing platform, Instagram is in fact far more than this, supporting a wide range of content formats that includes GIF animations and videos with audio, making it a great channel to tell stories and have fun showing off your brand’s creative side.
With a range of Call to Actions (CTAs) available, you can choose exactly what action you want those who view your ads to take, allowing you to have total control over your campaign objectives. Campaign objectives currently supported by Instagram include:
- Boost your posts
- Send people to your website
- Increase conversions on your website
- Get installs of your app
- Increase engagement in your app
- Get video views
Paid social ads on Instagram offer access to the same audience profiling as Facebook, allowing you to harness the power of advanced audience segmentation to target your campaign to a highly specific audience.