Influx Digital

Google Ads

Pay Per Click advertising that puts you in control. Where your ads are, what they look like and how much you spend.

As Google Partners for Google Ads (formerly Adwords), you can rely on us to deliver paid search and pay per click campaigns that deliver results. No matter what type of advertising you choose, the principle remains the same – to get your brand, product or service in front of the right people at the right time, for the right cost.

Our team of experienced, certified Google Ads professionals will work closely with you to build an effective advertising strategy that is based on your budget and objectives. Whether you are looking to raise brand awareness, generate leads or increase conversions, we have the expertise to develop highly optimised campaigns that are ROI driven to ensure you get the most out of your advertising spend.

With the advanced analytics available, we are able to constantly monitor the performance of your campaigns against the relevant metrics, gaining the insight to make ongoing adjustments and improvements based on real time data to maximise your return on investment.

Pay Per Click vs Organic Search

Organic search refers to the position that your website appears in standard search engine results. Organic search results are generated by complex algorithms which take into account a combination of factors that contribute to your page’s SEO ranking. Good SEO is typically something that is built up over a long period of time, often several months. It is also subject to changes in the algorithms that calculate pagerank.

Pay Per Click, on the other hand, is a paid service that allows your brand or business to instantly gain a prominent position on search engine results pages (SERPs). This can result in an immediate increase in targeted site traffic as a result of the first page exposure and drive higher conversions by exposing your business to relevant audiences exactly when they are searching for what you have to offer.

Cost per Click vs Cost per Impression

Broadly speaking, there are two main types of campaign – Cost per Click (CPC/PPC) and Cost per Impression (CPM). Depending on the nature of your business and your objectives, we may recommend using just one type of campaign or a combination of both.

Cost per Click

With CPC or PPC ads, you pay the search engine for each individual click on your link. This is often an effective strategy for campaigns that are designed to drive sales and conversions as these allow a specific monetary value to be assigned to a given outcome. This in turn, allows you to define an acceptable cost per conversion and allocate budget accordingly. PPC is often the best approach for a campaign that is intended to increase sales.

Using the big data and advanced analytics tools available to us, we are able to research the optimum bid for your niche or sector in order to compete effectively against your main competitors.

Cost per Impression

With a CPM campaign, you pay for every 1000 times your ad appears on the results page, regardless of whether or not anybody clicks on the ad. It is a proven strategy for increasing brand exposure, making sure your brand is seen by the widest possible audience.

The various tools available to us mean that you can target specific audiences based on advanced demographics, as well as wider factors such as device type and time of day. The latter can allow you to maximise the effectiveness of your campaign by getting your ads shown during times of lower traffic.

Display Advertising

Display Advertising is where your ads appear as banners, images or video on other websites such as blogs, online magazines, directories and listings, etc. These ads can be placed on particular sites tailored around precise sectors, keywords, phrases, demographics and niches, making it easy to get your brand in front of exactly the right audience.

Remarketing Ads

Remarking is a type of advertising that gives you a second chance to convert customers that have failed to convert on a previous visit to your website. Because such customers have already expressed an interest in your service or product, targeted advertising can be an effective way of bringing the customer onboard, converting a passing interest into a sale.

A highly effective strategy for sales based campaigns, remarketing can be used alone to drive conversions on a particular product or service, or alternatively can be tailored to promote alternative or complementary products or services that may be better suited to the customer based on their previous engagement. Remarketing can also be used to support a PPC campaign in order to further enhance ROI.

Pay Per Click
Google Shopping
Video Ads
Reporting

What We Do

  • We design and build great websites to market our clients, they are all built with users in mind from simple one-page flyer sites, to content managed WordPress builds and eCommerce juggernauts.

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  • Digital Marketing is all about getting the most from your website online from Google and search results, to Google Ads and pay per click advertising, creating content and making it easy for your website to convert enquiries and generate sales.

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  • For many businesses, Social Media can be the start of a conversation with a potential new client or an ongoing communication between existing clients, customer services and reviews. Powerful for B2C and can also be an important branding exercise for B2B.

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  • In modern-day marketing, the term branding means a lot more than a logo and name. Things like brand integrity and continuity are essential to building a powerful and trustworthy brand that carries gravitas on a local, national or worldwide playing field. We can support your business with all aspects of branding and design.

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Contact
Welcome to Influx Digital, an advertising agency dedicated to helping brands online.
82 King Street
Manchester
M2 4WQ
United Kingdom
info@influxdigital.com
0161 468 2612