Let’s talk about project specifications and what your long term goals are.
The more information you can give us at this stage the better. We want to know about your business and how it came to be, how you operate and what kind of industry you operate in.
Some of these are excellent for setting the scene and helping us estimate your project fee more accurately:
- Competitor brands
- Your target market
- The websites you admire
- The websites you tend to avoid
- What goals you would like to achieve i.e. lead generation, brand awareness etc.
Brief signed off? We’re ready to get designing. With various iterations of feedback, this process can take time — two to four weeks — depending on what your needs are, your budget and the size of the project.
At the end of the web design process, we will have a set of signed off designs that are ready to go into development. Certain considerations, such as the ease of managing and changing content internally, if your site is an eCommerce website or includes any bespoke integrations or automation, will all affect the time and expertise needed.
Now built, the website is ready for content where we populate your site with text and images. We can use content provided by you or give you a helping hand to create it.
We have three tiers of content and copywriting services available:
- Basic website copy and images sourced by us and approved by you
- Advanced website copy and images optimised for search (SEO)
- Ongoing content creation for your website and marketing platforms, such as; blogging, social media and digital PR.
Some websites need little to no maintenance once they’re up and running; all you’ll need to do is renew your domain name and hosting, usually once a year. Others may need ongoing updates and maintenance — generally security updates to keep your site from being hacked — which is why we provide various levels of ongoing support.
We’re also able to monitor your website and provide live marketing reports. This will tell you how well it’s performing and provides the opportunity to review your metrics to stay informed.
Fees and Costs to Consider
CMS: Some Content Management Systems (CMS) platforms come with a license fee. Usually, they are split into different tiers and charged monthly; other platforms like WordPress are open source and free to use.
Plugins: Feeding into performance, optimisation and customisation are plugins; it’s amazing what you can do with these. Here are some we run on our websites:
- Property Hive for automated listings on Zaza Johnson & Bath
- Google Tag Manager for conversion tracking
Web Hosting: A service is needed to enable a server to allow people access to your website from anywhere. Speed, optimisation and capacity are key, but ultimately the traffic to your website will influence the choice. There are a few options we can offer:
Our UK based data centre uses 100% renewable electricity from sources like the sun, wind and sea.
Domains: To connect users to where your website is stored, we’ll set you up with a domain and renew it once a year. A run of the mill domain will cost you around £12 per year, but the price increases if you want either of the following:
- Domain insurance
- An ‘aged’ domain to give you a head start with SEO
- A fancy top-level domain (TLD) like .tech or .ai